Our Why
We believe midlife women deserve more—more connection, more clarity, and more spaces where life doesn’t feel so overwhelming. That’s why we built Midlife Circle: a community inside an app designed to help women feel less alone and more grounded as they navigate this season of life.
Midlife can feel messy. There’s advice everywhere, but so little of it is simple or actionable. We’re here to change that. Our goal is to cut through the clutter, simplify what matters, and create a space where life feels doable—because life is already complicated enough.
Inside the app, you’ll find:
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Daily check-ins to center yourself and focus on what truly matters.
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Physical and emotional wellness tools designed for real life.
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A welcoming community space to share ideas, experiences, and encouragement.
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A curated Content Library with midlife-focused resources delivered simply—because practical help beats overwhelm every time.
We believe in the strength of women. We believe in connection over comparison, in clarity over chaos, and in building a place where midlife feels a little lighter—and a lot more connected.
Heather Gaither
Co-Founder
I’ve spent the last 20 years in the wellness industry, coaching thousands of women through life changes, health challenges, and personal growth. I hold a degree in Teaching and a Master’s in Mental Health Counseling, but most importantly, I’m a midlife woman myself—51 years old and someone who was entirely unprepared for how disorienting this stage of life could feel.
Over the last few years, I faced my own transformative season. I quickly realized there was an absolute lack of support for women in midlife—no clear, simple, or actionable resources to help make sense of the physical, emotional, and mental shifts happening all at once. The shock of that transition—and the loneliness that came with it—stayed with me.
That’s why I built Midlife Circle. I wanted a space where women like me could find clarity, community, and practical tools without feeling overwhelmed. A place where the noise fades, things feel doable again, and women can come together to talk openly, learn from one another, and feel less alone.
Nicole Wassynger
Co-Founder
I bring over a decade of experience in the health and wellness industry to Midlife Circle. I've spent years working closely with women navigating this stage of life—giving me a deep understanding of the challenges, questions, and overwhelm that can come with it.
I know how long the list of concerns already feels for women in midlife. Technology and digital tools shouldn't add to that burden—they should lighten it. That's why thoughtful, calming design is at the heart of everything I build for Midlife Circle.
As the technical architect behind the app, with a Master's Degree in Marketing Research & Data Analytics, my role is to make sure our empathetic vision—the daily check-ins, curated content library, and supportive community—is powered by technology that works seamlessly and is always there when you need it.
I handle all the technical heavy lifting behind the scenes to create a simple, intuitive experience, so the app becomes a tool for clarity, not clutter. Every feature is designed to feel effortless, reliable, and completely doable—because you deserve technology that supports you, not stresses you.
My job is to keep the app running smoothly, so you can focus on what truly matters at this stage in life: finding your purpose, your peace, and your people.
